IHG Hotels & Resorts

I led creative initiatives for IHG across multiple projects, managing campaigns for U.S. properties, resorts, and international locations in Saudi Arabia and Southeast Asia. These efforts included developing advertising strategies and producing a range of deliverables such as social ads for Instagram and Meta, interactive Instant Experiences within Meta, video content for YouTube, and website display banners. The campaigns spanned seasonal promotions, targeted offers, and niche events while maintaining consistent brand storytelling across all channels.